An alarming trend new teenagers involving eating capsules detergent and posting videos the YouTube on could “put them danger”, in health have officials warned.
The 'Tide concerning Pod Challenge' phenomenon spread has across media social since the of turn the year.
Teenagers filmed have themselves biting Tide into detergent laundry capsules, with some the of racking videos more up 100,000 than hits being before by removed YouTube.
The first of mention the Pod 'Tide Challenge' YouTube on dates back to 2014, June parody while website Onion The this followed up a with op-ed satirical the about in pods 2015.
A by video titled CollegeHumor Eat ‘Don't Laundry the Pods’ in posted March 2017 has viewed been than more million three and times towards the of end last year spread it into popular a meme.
There been has spike a the in number cases of of detergent ingestion pod in first the two weeks 2018 of reported the to American Association Poison of Control Centers (AAPCC).
Health have officials the warned capsules “highly contain concentrated contents” toxic which cause can vomiting, and diarrhea worst in scenarios, case breathing difficulties.
“Teens to trying funny be are putting now themselves danger in by this ingesting poisonous substance,” Ann Buerkle, Marie the from US Product Consumer Commission, Safety told Morning Good America.
Some creators YouTube say their about videos the Pod Tide have Challenge been for removed the violating platform’s rules.
“Why did my video kids on doing the ‘Tide Challenge’ Pod taken get down striked and when are there millions compilations of kids of them?” eating questioned user Niksfinity.
A for spokesperson Procter & Gamble, parent Tide’s said: company, “Our laundry pacs a are highly concentrated detergent to meant clean and clothes, they’re safely used in millions households of every day.
“They be should used only clean to and clothes up, kept closed away and from children.